Snack brand Pip & Nut has appointed Mindful Chef CEO Tim Lee to its board as a non-executive director.

Pip & Nut creates all-natural nut butter and snacks, and launched into the cereal bars category in 2024. Products include peanut butter stuffed oat bars, a variety of peanut and almond nut butters and nut butter cups.

Lee previously held senior leadership roles at both Tesco and M&S, where he reportedly developed a strong track record in digital, commercial, marketing and customer-centric strategies.

He currently fills the role of chair and CEO of Mindful Chef, as well as CEO of Simply Cook.

Tim Lee, non-executive director of Pip & Nut, said: “I am delighted to be joining the Pip & Nut team at such an important time for the growth of the company. I’ve watched as Pip has led this brand from a challenger start-up to the fastest growing nut butter brand in the UK and am excited to get stuck in to help her and the team take it even further.

“From leading my own purpose-led brands I know how important it is to stay true to Pip & Nut’s commitment to ethical and sustainable sourcing, while also scaling their offer to reach new and larger audiences. I hope my experience will support them on this journey and we can bring healthier, delicious, products to even more people across the UK.”

Pippa Murray, founder and CEO of Pip & Nut, said: “We are delighted to welcome Tim as Pip & Nut’s first non-executive director. His experience makes him the perfect fit for us as we enter a period of growth, with ambitions to expand our product lines following our successful entry into the cereal bar category and growing consumer demand for healthier, more sustainable, options.

“Over the next 12 months, Tim will focus on supporting us to put the right structures and frameworks in place as we scale, drawing on his on experience growing Mindful Chef, while his expertise driving consumer centric, digital, strategies will support us as we move further into the snacking category.”