The range comes as the supermarket reported seeing online searches for nitrite-free products rising by more than 360% year-on-year.

It reported that the new range was made from 100% British pork and would include products such as streaky bacon and wafer-thin ham, as Tesco aimed to cater to customers looking to avoid nitrites in their diet.

Richard Wood, Tesco meat, fish, poultry, eggs and dairy director, commented: “We’re excited to launch our Tesco Made Without Added Nitrites range designed to give our customers greater choice without compromising on taste.

“Our product development teams and supplier partners have worked hard to develop a great quality range made from 100% British pork that is perfect for mealtimes.”

The Made Without Added Nitrites bacon range is available at now Tesco stores, while the ham range will be available to customers from 12th October.

Products will also include back bacon, cooked ham, smoked ham and honey roast ham. It follows Waitrose’s announcement in April that it would be selling nitrite-free versions of its ham range.