The Agriculture and Horticulture Development Board (AHDB) has launched a month-long marketing campaign in which British dairy will be prepared by three professional chefs from Hong Kong.
The campaign, which was launched on Friday 1st March 2024, will run throughout the month. Chefs Saito Chau of Chineseology, Tiff Lo of Jean May and Adam Catterall of Roganic will create cheese, beef and pork dishes to be offered to diners at each restaurant until Sunday 31st March.
The dishes are intended to showcase the quality, variety and versatility of British dairy products to consumers in Hong Kong.
Lucy Randolph, AHDB head of international trade development (dairy), said: “Hong Kong is an important dairy importer and the market presents opportunities for premium dairy products from the UK in the foodservice sector and with high-end retailers.
“Our campaign is aimed at raising the profile of our high-quality produce with consumers in Hong Kong and we are delighted that three of its most renowned chefs have created dishes to showcase what the UK has to offer.”
