Members of the British Frozen Food Federation (BFFF) will be brought together for the first ever Frozen Pavilion at this year’s IFE (International Food Event) to showcase the quality of frozen food and innovative new product lines. 

Rupert Ashby, chief executive of the BFFF commented: “We are delighted to host the Frozen Pavilion as part of the celebrations for the 75th anniversary of the BFFF.

“This year’s IFE will be my first as chief executive of the British Frozen Food Federation and I am looking forward to continuing our longstanding support for IFE as one of this year’s event partners.”

The lineup of BFFF members exhibiting includes Cargill, Meadow Vale Foods, Seafish UK, Sea Products International, SFC, VIČI and Visual. Samples from exhibiting companies will be cooked up at the Frozen Pavilion, for visitors to sample.

Ashby added: “Our Frozen Pavilion in the Chilled & Frozen section of the event will showcase the incredible selection of frozen foods available, as well as highlighting the sustainability benefits, nutritional value and affordability of frozen products.”

More than 25,000 visitors are expected at this year’s IFE. The Frozen Pavilion will present an opportunity for members to meet buyers from across the food industry as part of the BFFF’s continuous work to promote the interests of the frozen food industry.

The BFFF will be exhibiting the Frozen Pavilion at IFE from 20th – 22nd March 2023 on stand 5951.