International wholesaler Blakemore Fresh Foods has rebranded to Blakemore Meats.

The UK-based wholesaler said it had recognised the importance of communicating to customers that they are “first and foremost a provider of meat products”, with the rebrand reflecting its commitment to providing the “highest quality meat products”.

Blakemore Meats highlighted that its lorries would benefit from new branding, and new uniforms would be issued to drivers and customer support colleagues.

Signage at its 30,000 sq ft facility in Wolverhampton has also been changed, and internal signage refreshed.

Andrew Wensley, commercial director for Blakemore Meats, commented: “Rebranding to Blakemore Meats is a significant milestone in our journey. This change allows us to better connect with both our existing customers and prospective ones by giving us the focus to do what we do best – providing high-quality meat products tailored to meet our customers’ needs.

“We offer a wide range of meats across the key species, as well as more niche items. Each product is carefully selected and sourced from trusted suppliers who share our commitment to quality and sustainability. We are excited about the opportunities this rebranding brings and we look forward to continuing to offer the best to our customers.”