Family-owned Welsh bakery business Brace’s Bakery has been acquired by Boparan Private Office in a deal that will save hundreds of jobs at the company.
Food business Boparan Private Office (BPO) has announced the acquisition of fourth-generation Welsh family business Brace’s Bakery, which it has said will secure the future of the business and protect hundreds of jobs.
In a statement, Boparan Private Office said that the acquisition will bring together Brace’s “strong regional heritage and brand recognition” with BPO’s experience of investing in and supporting British food businesses for the long term, including its recent acquisition of Roberts Bakery in 2025.
Ranjit Singh Boparan, president of Boparan Private Office, commented: “Brace’s is an iconic brand with a rich heritage, and we are delighted to have been able to reach an agreement to step in and preserve this business, while helping to take it into a new era through investment, innovation and modernisation.”
“We see significant opportunities to invest in innovation across products, manufacturing, customer service and route to market, ensuring Brace’s remains relevant, competitive and well positioned for future growth.”
He continued: “Brace’s Bakery has been at the heart of its communities for generations, and we are absolutely committed to supporting its long-term success. Our focus is on providing the backing and stability the business needs to move forward and build a sustainable future while maintaining the identity and quality that customers trust. Alongside this, we see significant opportunities to invest in innovation across products, manufacturing, customer service and route to market, ensuring Brace’s remains relevant, competitive and well positioned for future growth while staying true to the values that have made the brand so successful.
“We would like to take this opportunity to recognise the tremendous commitment and loyalty the Brace’s workforce has demonstrated during this challenging period. I recognise there has been uncertainty while discussions have taken place, which have admittedly taken longer than expected as we worked to ensure everything was in place for customers, the management team and all colleagues.
“We would also like to thank our banks, funding partners and those suppliers who have worked constructively with us throughout this process and whose support has helped make this transaction possible. While significant progress has been made, there is still work to do. We are committed to building strong, long-term relationships across our entire supply base and look forward to engaging with those suppliers where agreements are still to be reached. With continued support and collaboration, we are confident that together we can secure a sustainable future for Brace’s Bakery and create a genuine Welsh business success story for generations to come.”
Acquisition provides a “clear path forward”
Brace’s Bakery has built a customer base over four generations, operating from sites in South Wales and supplying its range of bread, rolls and bakery products to major retailers and independent stores.
Mark Brace, managing director at Brace’s Bakery, said: “This is an important step for Brace’s Bakery, and my brother and fellow director, Jonathan, and I are both delighted that Boparan Private Office has stepped in to give the brand the opportunity to build on almost 125 years of baking heritage as we move into a new era.
“Boparan Private Office understands the importance of the Brace’s brand, its people and the communities we serve. Their support provides a clear path forward for the business, allowing us to focus on strengthening Brace’s operations and continuing to deliver the quality products our customers expect.”
