To celebrate the 70th anniversary of its Shreddies brand, Nestlé Cereals has updated the classic packaging to mark the occasion.

The latest production figures show appetite for the cereal shows no sign of slowing either, with more than a quarter of a million metres of the malty, wheat squares made at the Nestlé factory in Staverton, Wiltshire, each day.

Sarah Fordy, head of marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “Nestlé Cereals is delighted to be celebrating 70 years of Shreddies® Original in the UK. It is testament to the hard work of our team that for more than seven decades consumers have continued to choose our delicious whole grain squares to start their day and get ‘Shreddie for anything.’

“While the shape hasn’t changed, we’ve continued to improve what’s in our Shreddies® Original recipe. As part of our reformulation journey since 2003 we have made gradual reductions of salt and sugar, while gradually increasing the whole grain content as part of our commitment to make breakfast better for all. And we’re pleased that this year we get to celebrate the longevity of one of our most iconic brands – something that has only been made possible thanks to the loyalty of Shreddies fans.”