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Confectionary category sees largest growth in Q1, says Nestlé

25 Apr, 2025

Global manufacturer Nestlé reported "good progress" on improving its market share as well as its strategy to accelerate category growth.

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Global manufacturer Nestlé reported “good progress” on improving its market share as well as its strategy to accelerate category growth.

The manufacturer experienced organic sales growth of 2.8%, with real internal growth (RIG) of 0.7% and pricing of 2.1%. Nestlé found that growth was broad-based across markets and categories, with “improving market share trends” across businesses.

Its strongest organic growth was in the confectionary category with 8.9%, which it found was led by pricing. In some markets, the category experienced double digit increases. Nestlé said that its operational management drove broad growth across categories.

Laurent Freixe, Nestlé CEO, commented: “We have made further progress in delivering our strategy. Our ‘Fuel for Growth’ cost savings program is on track, providing the resources to help accelerate performance. We are continuing to make changes throughout the organisation to increase alignment and focus, with steps to harmonise our structure in Zone Europe and enhance our capabilities in R&D.

“Performance in the first quarter was in line with our expectations, and our 2025 guidance remains unchanged. This is based on our assessment of the direct impact of current tariffs and our ability to adapt. The indirect impacts – on consumers and customers, as well as currencies and commodity prices – remain unclear at this stage.

“Overall, the situation continues to be dynamic, with heightened risks and uncertainty. Our 277,000 committed colleagues are focused on successfully executing our strategy: driving efficiencies and investing for growth to accelerate our categories and improve market share.”

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