Frozen food manufacturer Glenhaven Foods has signed a deal with Subway to supply all 2,400 UK and Ireland stores with a new Cheesy Bites product for their Hot Sides Menu.

Glenhaven Foods works across retail and wholesale sectors, and was awarded the deal due to the capabilities of its New Product Development (NPD) team. The team have 30 years’ experience working with quick service restaurants to develop products for customers.

While Glenhaven Foods has been recognised as one of Ireland’s largest producers of value-added frozen poultry products, this collaboration marks the company’s first foray into the coated cheese sector. The business said it remains very much committed to developing its chicken range, however it is now also investing heavily in becoming one of Europe’s premium producers of coated cheese products.

Commitment to growth

Commenting on the deal, Emma Cahill, co-owner and brand manager at Glenhaven, said: “Securing a contract with Subway is a major milestone for Glenhaven Foods, and we are thrilled to be chosen as their supplier for coated cheesy bites in the UK and Ireland. This collaboration marks our entry into the coated cheese market, and we are excited to showcase the quality and taste of our sustainably-produced Irish frozen produce.

“With our state-of-the-art facilities and a dedicated team, we are well-positioned to meet Subway’s customer demand and deliver exceptional products. This contract is a testament to our commitment to growth and innovation, and we look forward to further expanding our dairy product portfolio in the coming year.” 

Rusty Warren, senior NPD and innovation manager at Subway, added: “We find Glenhaven a reliable and efficient supplier and look forward to developing the partnership in the future.”