Chancellor helps hospitality sector with voucher and VAT schemes

Chancellor helps hospitality sector with voucher and VAT schemes

Chancellor Rishi Sunak has announced VAT cuts by up to 15% for the hospitality sector, as well as meal vouchers, to help the foodservice sector recover from the impact of Covid-19. As part of the ‘Eat Out to Help Out’ scheme, Sunak said he will be cutting VAT from 20%...

Frozen food sales grew by £285m during pandemic

Frozen food sales grew by £285m during pandemic

Sales of frozen food increased by £285m in the last three months according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales is currently double the increase in value experienced in the previous 12-week period to...

Häagen-Dazs launches multi-million-pound TV campaign

Häagen-Dazs launches multi-million-pound TV campaign

Ice cream company Häagen-Dazs has launched a new, multi-million-pound global marketing campaign across TV, digital and social media. The ‘Don’t Hold Back’ campaign aims to promote the company’s fruit range which includes flavours such as strawberry cheesecake pint,...

Princes launch £5m investment into innovation

Princes launch £5m investment into innovation

International food and drink group Princes has launched a £5 million investment over three years in order to redesign its innovation strategy. The company has formed a partnership with Cubo, a newly created innovation agency, which it hopes will merge consumer...