KellyDeli, which owns the fast-growing international sushi counter brand Sushi Daily, has opened two new counters in Asda Ashford and Asda Kings Hill. 

The premises in Ashford and Kings Hill are the sixth and seventh Sushi Daily counters to open in Asda stores. KellyDeli began its collaboration with Asda in Bristol in September 2018, and more counters are in the pipeline.

With over 800 counters across Europe, KellyDeli’s ethos of freshly handmade food and an open kitchen experience for shoppers has been well-received by supermarkets in the UK and overseas.

An exclusive menu has been designed especially for Asda and customers can look out for ‘Asda Exclusive’ stickers on the products.

A fresh alternative to grab-and-go convenience food, the exclusive menu includes snacks, meals for one and larger products ideal for sharing. Favourites include a Teriyaki Chicken Classic Roll that starts at just £2.00, a Tokyo Menu with cooked and raw fish sushi at £5.90, and the twenty-piece Hachi Menu with four types of sushi at £10.90.

Daniel Coole, managing director of Sushi Daily, commented: “We’re delighted to be collaborating with Asda and offering its customers a taste of high-quality sushi that’s handmade from scratch every day.

“Our Sushi Artisans begin each day with an empty fridge, cutting all fish and vegetables themselves, as well as cooking rice and rolling sushi, to create our menu of over 100 recipes. It’s fantastic that Asda recognises the benefits of our ethos for its customer base.

“This is a wonderful opportunity and we hope to have more exciting news very soon!”