Research from food technology firm Point74 revealed that there has been an increase in organic ingredients being used across mainstream food product development.
The research tracked a steady year-on-year rise in organic ingredient use across thousands of recipes created within Point74 software, with the firm confirming that momentum for organic ingredients has accelerated over the last 12 to 24 months, and it said 10% of its customers’ active products now contain organic ingredients.
The firm noted how one snacking manufacturer had introduced almost 50 products, actively positioned as organic, in the past two years.
The data reportedly supports a wider industry trend. Food and farming charity The Soil Association recently released its 2026 Market Report, confirming the UK organic market grew 4.2% this year to reach £3.9 billion, and this represented its 14th consecutive year of growth and double its value from ten years ago.
Point74 highlighted that food product development typically operates on lead times of one to two years, which means the organic ingredients being built into recipes today will start appearing on supermarket shelves over the next 12 to 24 months, and the firm’s data suggests the volume “will be significant”.
Rob Sinclair, CEO of Point74, stated: “This is not a reaction to a trending search term. Manufacturers made a strategic decision to invest in organic years ago. We’re only now approaching the point where consumers will see the full scale of that on shelf.
“Organic isn’t something manufacturers are experimenting with anymore. It is being built into everyday product development workflows, including recipe checks, ingredient suitability fields and retailer submission processes. What we’re tracking now is what Britain’s food aisles will look like in 2027.
“The organic trend is also arriving at a moment when compliance has never been under greater scrutiny. Labelling requirements continue to tighten, with new rules on country of origin, prepacked food, and product claims introduced over the last two years.
“Interestingly, this coincides with Point74 seeing an upsurge in the usage of organic ingredients. Organic claims carry their own regulatory obligations, and calling a product ‘organic’ without certification is a breach of UK food labelling law.”
