Weetabix Food Company UK & Ireland has announced a number of staff changes and appointments to bolster its marketing output.

Stuart White, current head of brand at Alpen, will be moving into the position of head of innovation – Weetabix UK & Ireland.

Zoe Brimfield.

Zoe Brimfield, previously senior brand manager at Alpen, will be moving into the role of senior brand manager – Weetabix. Having recently overseen the launch of two new flavours to the Alpen No Added Sugar range, she will now be responsible for Weetabix Additions, Minis and Flavours.

Helena Blincow.

Helena Blincow, currently marketing manager – Ready brek, Weetos and Bars, will be moving into the role of marketing manager – Alpen. Blincow joined Weetabix in the summer of 2017 and has made an impact across the bars portfolios.

Jane Richards.

Jane Richards will also join the marketing team as brand manager – Weetabix Protein and Oatibix. She joins the team at Weetabix from Nestlé Cereal Partners, where she worked across several brands. Richards will take up her position from April 2018.

Francesca Davies, marketing director at Weetabix Food Company, said: “Weetabix is the 32nd biggest brand in the UK, growing +3.8% in 2017, with a share of advertising voice ahead of its share of sales and a great track record of innovation. We believe we’re driving this growth through investing in our brands and investing in our people.

“I’m delighted Jane has joined us and I have no doubt that Jane, Zoe, Stuart and Helena will all thrive in their new roles.”