Premium dessert brand Gü has been acquired from Noble Foods by Exponent Private Equity LLP, for an undisclosed sum.
Pete Utting, managing director at Gü, said the brand was excited to be partnering with Exponent.
He added: “The team has a deep understanding of the food and drink sector and a strong track record in adding value to well-known brands such as Loch Lomond Whisky, Vibrant Foods and Eat Real and Proper, and most notably returning Quorn to growth and expanding its presence internationally during its ownership of the company between 2011 and 2016.
“Exponent has already committed to a significant investment to further increase capacity at our UK site, which will enable us to meet our future demand from the UK, Europe and the US.”
