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Retailers “must build on global trends”, IGD finds

16 Jan, 2025

The Institute of Grocery Distribution has released a new report highlighting key grocery trends for 2025.

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The Institute of Grocery Distribution (IGD) has released a new report highlighting key grocery trends for 2025.

In the report six key trends are underlined by a renewed focus on fundamental retail prices, new revenue opportunities and the growing demand for health and sustainability initiatives.

Grocery retail trends for 2025

Optimising retail fundamentals for success: IGD said UK and European retailers were “reinforcing core retail fundamentals” such as stock availability, pricing and promotions. It also found that innovations like shelf-edge cameras and AI driven stock management were improving this essential areas, ensuring a “seamless shopping experience”.

Exploring new revenue streams: As operating costs rise, UK retailers are diversifying their revenue sources by leveraging ecommerce technology, data monetisation and B2B services. IGD said that Tesco’s launch of Transcend, enabling other grocers to use its fulfilment tools, had “exemplified the growing interest in non-traditional retail income streams”.

Evolving store formats for greater flexibility: Retailers are reportedly adopting adaptable store designs that “cater to evolving consumer needs” and seasonal trends. The rise of modular store formats that feature event spaces is also gaining traction in Europe.

Seamless connected commerce: UK and European retailers are enhancing the integration of physical and digital retail, focusing on omni-channel experiences, loyalty programs and smart checkout solutions, said IGD.

Health and wellness products lead the charge: Driven by growing health-conscious consumer demand, retailers in the UK and Europe are introducing more functional foods and health-focused products. IGD also reported towards combining wellness with convenience, offering consumers greater choice in healthy, sustainable products.

Accelerating sustainability commitments: Retailers are focusing on reducing food waste, plastic packaging and energy usage.

Looking ahead

Stewart Samuel, director of Retail Futures at IGD, said: “Retailers must build on the foundation of global trends while ensuring they stay agile to rapidly evolving consumer demands. Focusing on the basics stock availability, pricing, and promotions – remains critical to success.

“But at the same time, leveraging new revenue streams, embracing technological innovation, and championing health and sustainability are no longer optional; they are essential to staying competitive. Retailers who can successfully integrate these areas will not only future proof their businesses but also build stronger relationships with increasingly conscious and demanding consumers.”

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