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Food suppliers and retailers urged to make an occasion of Halloween

Food suppliers and retailers urged to make an occasion of Halloween

Oct 19, 2018 | Confectionery, Food Equipment & Services, News, Retailing

With Halloween approaching, food suppliers are being advised to plan for the specific needs of target shoppers, a report shows. Category management and shopper marketing specialist Bridgethorne says that suppliers need to identify and prioritise their shopper messages...

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