NIQ finds shoppers spent £19.6bn over Christmas period
Global marketing research firm NielsenIQ has reported that total till sales at UK supermarkets grew by 3% in the four weeks ending 27th December 2025.
Global marketing research firm NielsenIQ has reported that total till sales at UK supermarkets grew by 3% in the four weeks ending 27th December 2025.
Data from NielsenIQ has shown that 66% of UK shoppers are actively making choices to improve their health.
NielsenIQ has released its Total Till data for the four weeks ending 17th May 2025, finding that sales growth had decreased to 3% from the previous month’s 9.6%.
A report from NielsenIQ has found that during February, fish, meat and poultry was the fastest growing category, while ready meal options were favoured by consumers.