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ASA upholds complaints against Red Tractor advert

ASA upholds complaints against Red Tractor advert

Oct 16, 2025 | News

The Advertising Standards Authority has upheld a complaint against an advert by Red Tractor, which it said had “exaggerated the environmental benefits” of the farm assurance scheme.

AHDB responds to Farm Assurance Review

AHDB responds to Farm Assurance Review

Apr 8, 2025 | News

The Agriculture and Horticulture Development Board has published its response to the Farm Assurance Review.

Red Tractor claims trust in UK food at highest level since 2021

Red Tractor claims trust in UK food at highest level since 2021

Jan 27, 2025 | News, Production

Red Tractor has released its fourth annual ‘Trust in Food Index’, finding that trust in UK food is at its highest level since 2021.

Christine Tacon steps down as Red Tractor chair

Christine Tacon steps down as Red Tractor chair

May 23, 2024 | News, Retailing, Supermarkets

Chair of Red Tractor Christine Tacon will step down from her role to join the Co-op’s board.

Christine Tacon steps down as Red Tractor chair

Red Tractor drops GFC following feedback from farmers

Mar 25, 2024 | News

Red Tractor, the UK farm assurance scheme, has axed its Greener Farms Commitment module following criticism from industry.

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