ASA upholds complaints against Red Tractor advert
The Advertising Standards Authority has upheld a complaint against an advert by Red Tractor, which it said had “exaggerated the environmental benefits” of the farm assurance scheme.
The Advertising Standards Authority has upheld a complaint against an advert by Red Tractor, which it said had “exaggerated the environmental benefits” of the farm assurance scheme.
The Agriculture and Horticulture Development Board has published its response to the Farm Assurance Review.
Red Tractor has released its fourth annual ‘Trust in Food Index’, finding that trust in UK food is at its highest level since 2021.
Chair of Red Tractor Christine Tacon will step down from her role to join the Co-op’s board.
Red Tractor, the UK farm assurance scheme, has axed its Greener Farms Commitment module following criticism from industry.