‘Weetabix One’ site to close

‘Weetabix One’ site to close

Major cereal manufacturer Weetabix has confirmed its intention to close one of its Corby sites and expand its other factory located in the same region. The plan to close the site, known as ‘Weetabix One’, is said to be part of a “long-term investment strategy” in...
‘Weetabix One’ site to close

Weetabix returns to 100% British wheat sourcing

Following its earliest harvest in 85 years due to the hot summer, Weetabix has confirmed it will once again be able to source 100% of its wheat from British farms. A record-breaking hot dry summer, following a wet start and extended cold spell in April, created...
Multiple senior marketing appointments at Weetabix

Multiple senior marketing appointments at Weetabix

Weetabix Food Company UK & Ireland has announced a number of staff changes and appointments to bolster its marketing output. Stuart White, current head of brand at Alpen, will be moving into the position of head of innovation – Weetabix UK & Ireland. Zoe...
Food industry deals that shaped 2017

Food industry deals that shaped 2017

Some of last year’s ‘most significant’ deals in the food industry have been identified by Catalyst Corporate Finance – the UK business of global investment banking firm Alantra. According to Catalyst’s data, mergers and acquisitions’ (M&A) volumes in the...
Weetabix appoints new head of technical

Weetabix appoints new head of technical

Weetabix Food Company has appointed John Petre as head of technical, succeeding John Pickles, head of R&D, and Keith Turnbull, head of quality, overseeing a team of 60 at the cereal brand. Petre will head up quality and compliance, as well as research and...