The company behind brands such as Pork Farms, Unearthed, and Wall’s Pastry has partnered with bioacoustics firm AgriSound to gather data on pollinator activity as part of its comprehensive nature strategy.

The Compleat Food Group (TCFG) says that it is aiming to “transform its green space management” and improve biodiversity across its sites through a strategic partnership with bioacoustics specialist AgriSound, innovators in ecosystem management and pollinator monitoring. The partnership will enable TCFG to assess and enhance its impact on pollinator populations.

Using technology to enhance biodiversity

As part of a comprehensive nature strategy, TCFG says that AgriSound will deploy its monitoring devices across a variety of habitats within TCFG’s estate, including grasslands, wildflower meadows, woodlands, and rewilded areas, to provide real-time data on pollinator activity, enabling TCFG to “evaluate the effectiveness of its landscaping efforts and make informed decisions to support biodiversity”.

The initiative aligns with the company’s Environmental, Social, and Governance (ESG) goals, which include a commitment to nature and biodiversity. The company says that it aims to create a model for sustainable land management that can be extended across its supply chain over time.

“Partnering with AgriSound allows us to leverage cutting-edge technology to monitor and enhance biodiversity across our estates.”

Group head of ESG at TCFG David Moore commented: “At The Compleat Food Group, we believe that food should make you feel good. Our journey isn’t just about the meals we create, but the impact we have on people, the planet, and the communities around us.

“Partnering with AgriSound allows us to leverage cutting-edge technology to monitor and enhance biodiversity across our estates, aligning with our commitment to become a net-zero business across Scope 1, 2, and 3 by 2040.”

Casey Woodward, founder of AgriSound, added: “We are excited to collaborate with The Compleat Food Group in its efforts to promote biodiversity. Our technology is designed to provide actionable insights into pollinator activity, helping organisations like TCFG make data-driven decisions to support and enhance natural ecosystems.”