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Tulip Ltd changes name as part of rebranding

28 Aug, 2020

Tulip Ltd has confirmed that it has changed its name to Pilgrim’s Pride Ltd. The company was acquired by Pilgrim’s Pride Corporation in October 2019 and the change in corporate identity is the latest step in the company’s integration programme. A full rebranding project is now being rolled out across the business and will continue […]

Tulip Ltd's Bodmin site.

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Tulip Ltd has confirmed that it has changed its name to Pilgrim’s Pride Ltd.

The company was acquired by Pilgrim’s Pride Corporation in October 2019 and the change in corporate identity is the latest step in the company’s integration programme.

A full rebranding project is now being rolled out across the business and will continue into 2021.

“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”

Andrew Cracknell, CEO of Tulip Ltd, said: “The Pilgrim’s culture, vision, values and strategy perfectly translate to our business and seamlessly compliment the strong foundations of our business.

“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”

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