Young’s Seafood releases ‘Masters of Fish’ campaign
Young’s Seafood has launched a brand new advertising campaign to encourage people to include fish in their diet more often. The ‘Masters of Fish’ campaign will be the brand’s longest running advertisement and the business estimates that it will reach around 33 million...
Former Kellogg’s VP and CSM director join Campden BRI
Former Kellogg’s vice president Peter Headridge has been appointed as chief operating officer at Campden BRI, with Barbara Lunnon from CSM Bakery Solutions also joining as associate director. Headridge, the former vice president of R&D, quality, nutrition (health...
BRCGS announces new plant-based standard
BRCGS has announced the launch of its plant-based standard which focuses on validating the claims brands use for their products. The new standard aims to provide certainty for consumers by regulating the claims made by brands that produce plant-based products. BRCGS...
Morrisons sales suffer over festive period
Morrisons has experienced a 2.8% drop in like for like sales over the 22 weeks to January 5th, latest figures have shown. Group like for like sales fell by 1.7% over the 22 week period, a figure which rises to 2.8% when including fuel. Despite a promising start to the...
December supermarket sales slowest in four years
Despite a record year through the tills over Christmas, 2019 saw the slowest rate of growth across December since 2015, according to the latest grocery figures released by Kantar. Sales at Sainsbury’s fell by 0.7%, although its market share held relatively firm...
