Oct 19, 2018 | Confectionery, Food Equipment & Services, News, Retailing
With Halloween approaching, food suppliers are being advised to plan for the specific needs of target shoppers, a report shows. Category management and shopper marketing specialist Bridgethorne says that suppliers need to identify and prioritise their shopper messages...
Aug 9, 2018 | News, Ready Meals, Retailing
Manufacturers should follow Tesco’s lead and focus on growing demand for single-portion meals, according to shopper management specialist Bridgethorne. Tesco’s decision to significantly expand its range of single-portion foods to meet the needs of consumers who live...
