Sep 10, 2018 | News, Retailing
Celebrity chef Jamie Oliver is joining Tesco in a bid to ‘make it easier for the nation to eat well and live healthier lives’. As a first step this month, Jamie will front up Tesco’s ‘helpful little swaps’ in store, where product alternatives offer reduced levels of...
Aug 9, 2018 | News, Ready Meals, Retailing
Manufacturers should follow Tesco’s lead and focus on growing demand for single-portion meals, according to shopper management specialist Bridgethorne. Tesco’s decision to significantly expand its range of single-portion foods to meet the needs of consumers who live...
