Consumers reluctant to pay more for less processed products
Consumer insight company Vypr has found that manufacturers are facing “growing pressure” to reformulate products as shoppers demand shorter ingredient lists and fewer ultra-processed foods.
AHDB predicts rise in nutrient-dense meals as GLP-1s gain popularity
According to the Agriculture and Horticulture Development Board’s latest YouGov/AHDB Pulse survey, 85% of consumers believe diet is key to health.
Consumers reach for high protein dairy products
Data from AHDB has found that over the last year, the dairy sector experienced “modest” value growth of 2%, despite a 0.5% decline in volume.