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Consumers reluctant to pay more for less processed products

Consumers reluctant to pay more for less processed products

Jul 17, 2026 | Food labelling, News

Consumer insight company Vypr has found that manufacturers are facing “growing pressure” to reformulate products as shoppers demand shorter ingredient lists and fewer ultra-processed foods.

GLP-1 food labelling could be a “commercial risk”

GLP-1 food labelling could be a “commercial risk”

Jul 6, 2026 | Food labelling, Health, News

Research from consumer insight company Vypr has found that food brands leaning heavily into GLP-1 terminology could experience scepticism from consumers.

Health isn’t ‘one size fits all’, and the data proves it

Health isn’t ‘one size fits all’, and the data proves it

Apr 22, 2026 | Features, Food labelling, Health

Bryony Perkins, senior insight analyst at The Institute of Grocery Distribution highlights the benefits of a nuanced approach to consumer engagement.

Current labelling rules are “confusing, inconsistent and unfair” says NFU Scotland

Current labelling rules are “confusing, inconsistent and unfair” says NFU Scotland

Feb 4, 2026 | Food labelling, News, Scotland

A policy paper has been published by the National Farmers’ Union Scotland, calling for “urgent reform” of UK food labelling regulations.

Nestlé reclassifies Toffee Crisp coating as “chocolate flavoured”

Nestlé reclassifies Toffee Crisp coating as “chocolate flavoured”

Dec 12, 2025 | Confectionery, Food labelling, News

Global manufacturer Nestlé has reformulated its Toffee Crisp and Blue Riband bars, with the products now described as being covered in a “milk chocolate flavour coating”.

Consumer survey reveals rising confidence in food safety

Consumer survey reveals rising confidence in food safety

Sep 25, 2025 | Food Hygiene, Food labelling, News

According to the FSA’s Food and You 2 survey, public confidence in food safety across England, Wales and Northern Ireland has increased.

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