Consumers reluctant to pay more for less processed products
Consumer insight company Vypr has found that manufacturers are facing “growing pressure” to reformulate products as shoppers demand shorter ingredient lists and fewer ultra-processed foods.
Consumer insight company Vypr has found that manufacturers are facing “growing pressure” to reformulate products as shoppers demand shorter ingredient lists and fewer ultra-processed foods.
Research from consumer insight company Vypr has found that food brands leaning heavily into GLP-1 terminology could experience scepticism from consumers.
Bryony Perkins, senior insight analyst at The Institute of Grocery Distribution highlights the benefits of a nuanced approach to consumer engagement.
A policy paper has been published by the National Farmers’ Union Scotland, calling for “urgent reform” of UK food labelling regulations.
Global manufacturer Nestlé has reformulated its Toffee Crisp and Blue Riband bars, with the products now described as being covered in a “milk chocolate flavour coating”.
According to the FSA’s Food and You 2 survey, public confidence in food safety across England, Wales and Northern Ireland has increased.