Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF), explains why frozen food will play a key role in helping people across the UK eat a healthier diet.
Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF), sets out why frozen food should be recognised as a strategic asset in strengthening the UK’s food security.
A retail report has revealed that customers choose frozen food for health and convenience reasons, rather than affordability.
The British Frozen Food Federation has appointed Karen McQuade as its new president, succeeding Ian Stone.
The CCF along with the BFFF has joined the Move to -15°C Coalition as Morrisons also becomes the first UK retailer to join the movement.