The authoritative independent voice of the UK food industry

The authoritative independent voice of the UK food industry

News

Morrisons launches giant burger to mark National Burger Day

23 Aug, 2017

Morrisons is selling what it describes as the ‘Daddy of all Burgers’ to celebrate National Burger Day which took place on 24th August. The giant burger is believed to be the same size and weight as a football, weighing one pound and measuring 18cm in diameter. It is being sold in Morrisons stores for a […]

Interested in reaching the food industry?

Explore our media pack for all of our advertising opportunities and partnership options.

Morrisons is selling what it describes as the ‘Daddy of all Burgers’ to celebrate National Burger Day which took place on 24th August.

The giant burger is believed to be the same size and weight as a football, weighing one pound and measuring 18cm in diameter. It is being sold in Morrisons stores for a limited time and will cost customers £3.

The burger patties are made from 100% British beef and will be made fresh at every Morrisons Market Street Butchers’ counter. The burgers will also be made with paprika, white pepper, sage and parsley, among other ingredients.

Customers can also purchase an accompanying giant bun which will cost only 50p in stores and will be baked fresh in the shops’ own bakeries.

For National Burger Day more than 1,000 venues will be offering exclusive discounts on their burger products.

‘Daddy of All Burgers’ follows the foot-long sausage roll

Earlier this month, Morrisons also caught the attention of shoppers with its announcement of the UK’s largest sausage roll.

The sausage rolls are double the size of a normal Morrisons sausage roll and weigh nearly half a kilogram, making the product almost four times the weight of some of its high street competitors.

The sausage rolls are still being sold in Morrison stores nationwide and cost £1.43.

Morrisons pie and pastry expert, Philippa Shaw, said: “We sell one million freshly baked sausage rolls a week but customers have asked for one that is even bigger. So we created this foot-long version.”

Latest News

Waitrose achieves £4.3bn sales in H1

UK retailer Waitrose has posted its unaudited interim results for the 26 weeks ended 1st August 2026, reporting a 4% growth in sales.

Celebrating inspirational women in the meat industry.

Order your tickets for the ceremony on 20th November 2026 at the Royal Lancaster Hotel, London

Everything you need to know about the Food Management Industry Awards can be found through our dedicated website.

Some of the leading companies that have participated in the Food Management Today Industry Awards...

The heat is on

The heat is on

Government failure to act now to support the UK’s whole food supply chain will have far-reaching consequences, says PTF director general Rod Addy.

Yandell Publishing marks 40 years in food media

Yandell Publishing marks 40 years in food media

Family-owned business Yandell Publishing, the company behind specialist media and events brands including Food Management Today and Meat Management, is celebrating its 40th anniversary this month.

The heat is on

Government failure to act now to support the UK’s whole food supply chain will have far-reaching consequences, says PTF director general Rod Addy.

“Resilience is not an unlimited resource”

NFU acting Livestock Board chair Clare Wise calls for Government to step in to help farmers facing unprecedented pressures from drought, disease and rising costs.

Yandell Publishing marks 40 years in food media

Family-owned business Yandell Publishing, the company behind specialist media and events brands including Food Management Today and Meat Management, is celebrating its 40th anniversary this month.

Cheese shredding solutions by Urschel

Leading cheese processors rely on optimised dicing and shredding solutions supplied by Urschel.

The Multivac Total Offer: end-to-end lifecycle support

Streamline your operations with a joined-up approach to equipment, materials and service solutions from Multivac.

Revolutionise your sterilisation: how the Static Steriflow solves real production challenges

Interfood Technology talks to Food Management Today about the Static Steriflow, engineered for versatility and reliability in food production environments.

Sign-up for our newsletter and alerts

"*" indicates required fields

Name*

Which emails would you like to receive from us?

Please select an option*
* By subscribing or opting in to any communication you also give permission for us to send you occasional general information updates about this media portfolio. You can opt out or change your preferences at any time.