Waitrose has unveiled that it has cut prices on over 200 everyday summer products with half of the products now at least 10% cheaper.
This comes as part of a £100 million investment made by Waitrose to lower costs for customers. This is the second price cut of the year after Waitrose cut prices on more than 300 products in February, which has reportedly increased the number of customers using the UK supermarket.
Products affected by the price cuts include British pork chops, beef mince and butter, along with British double cream, soft scoop ice cream and wafer ice cream cones.
Charlotte Di Cello, commercial director for Waitrose, said: “We’re investing millions in lowering the prices of everyday food across our aisles so customers benefit every time they shop with us.
“But it’s summer, so our customers are telling us they also want delicious treats for picnics and barbecues to be more affordable, so we’ve lowered the prices of British double cream, ice cream, ice lollies, and meringues made with free range eggs.
“We’ve made these cuts with absolutely no compromise on the high quality, high welfare and delicious recipes our customers expect from us.
“We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”
Its own-brand value range is the largest in the UK with over 900 products, and Waitrose insists that the latest price cuts have been made without compromising quality or its company values.
This comes as Asda also makes price cuts, read more about this here.
